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Humour for Creativity

  • 03-Sep-2018
  • 9:30 AM - 1:00 PM
  • Studio 706, James Weir Building, University of Strathclyde, 75 Montrose St, Glasgow, G1 1XJ


  • This ticket is available to Textiles Scotland members.
  • This ticket is available for non-members of Textiles Scotland.


Expand the creative potential of your textiles team through a new humour and improvisation based method, delivered through a half-day workshop by design and communication specialists from the University of Strathclyde.


There is an increasing demand for the textiles industry to be more innovative in the development of new products, services, processes and business models. A fundamental element of innovation is the ability to generate creative ideas early in the product development process, often through group ideation activities and methods. 


Ground-breaking research from the University of Strathclyde explores how elements of humour could be applied to creative idea generation: to break down boundaries, reveal insights, and encourage teams to view the design problem from different perspectives. This workshop will focus on applying the principles and processes of improvised comedy, a type of humour that promotes spontaneity, divergent thinking and idea building in an uninhibited yet structured atmosphere.


This workshop is designed by a team formed from business, engineering and humanities faculties; and delivered by design academic Ross MacLachlan and communications specialist Marion Marlow. Read about their research on using the constructs of humour in design here.

This workshop is open to anyone in a creative role in textiles, or those not yet in business. Discounted tickets are available for Textiles Scotland members, and a networking lunch will be provided. 

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