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The Age of Assistance: Edinburgh Breakfast Briefing

  • 20-Sep-2018
  • 8:30 AM - 10:30 AM
  • Apex Waterloo Place Hotel, 23-27 Waterloo Place, Edinburgh, EH1 3BH

We’re in the middle of the connected revolution, industry 4.0 (steam, electricity, electronics…). Smart devices sit at the heart of everything we do, assisting us with a multitude of tasks by using simple voice-activated AI assistants through to interconnected systems for lights, thermostats, kitchen appliances etc.

People can now have more purposeful experiences with technology, yet what people experience often differs vastly from what they want to experience. The void between what the consumer want vs. what the consumer gets has never been so exaggerated. Only key players such as Facebook, Apple, Microsoft, Google, Amazon (FAMGA), Netflix, etc. really seem to be moving forward.

In this presentation and panel session the following will be explored:

- The needs and roles of both consumers and brands in the age of assistance

- How assistance is going to develop further with technology

- AI’s role in adding empathy to the experience


Full information and tickets here.

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