NY NOW (formerly the New York Gift fair) runs twice annually and is the leading trade event for home and lifestyle products. NY NOW features three collections—HOME, LIFESTYLE and HANDMADE. The show has 2,800 exhibitors and around 35,000 visitors from over 80 countries. It’s the premier market for all that’s new and on trend in specialty retail and has an area dedicated to handmade products (approximately 500 makers).
Provided UKTI funding is agreed, Craft Scotland plans to take a group stand at NY Now within HANDMADE in August 2016 and January 2017. If successful in securing this funding Craft Scotland will be inviting applications for this show early next year. This Go & See trip will give interested parties the opportunity to see the show in advance of later participation.
This opportunity is suitable for makers who are considering taking part in NY Now in the future and in particular 2016/17. The trip should provide those successful with an insight into the show, whether it is right for their business and how they might need to develop their product/s for a US trade audience. It is ideal for any maker looking to expand their trade business and/or break into US markets and in particular New York.
Please note that this opportunity is subject to board approval.
To apply, you must not have attended NY Now as an exhibitor or on a Go & See trip before, you must live and work in Scotland, and you must have a live, up-to-date public maker profile on the Craft Scotland website. Your application should demonstrate your understanding of the opportunity and how it can benefit you and your business, how this trip fits with your current business plan, and how you plan to maximise the opportunity of attending.
For makers living in the Highlands and Islands, Emergents will sponsor up to three of the available places for H&I-based makers to take part in this opportunity. There will be additional funding of £200 available for island businesses, and £100 for mainland H&I businesses.
The deadline for receipt of applications is 5pm, Monday 23 November 2015.
For the full details please visit the Craft Scotland website.