Fashion Foundry have kindly shared some tips on how to make contact with fashion retailers and buyers, drawing from their wealth of expertise garnered from previous participants and events.

A selection of their top tips:

• Whatever promotional material you send a buyer has to look amazing. Catch the buyer’s eye – clean pack brave model shots, followed up by nice chatty email.
• Get in early on the buying calendar – the sooner you have the collection on the shop floor, the longer your season will be.
•  Email or post is best – never call up a buyer as time is precious and time with customers takes priority.

To watch short videos on approaching retailers and buyers from the designer and buyer perspectives, and to read the full register of guidance, please see here.