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Scottish Interiors LDN: Araminta Campbell

14-Aug-2017 3:41 PM | Kimberley White

Who are you, what do you do, and what do you sell?

Araminta Campbell is a weaving company specialising in luxury woven textiles. With a focus on design and provenance, we pair the best of Scottish craftmanship with a refined luxury aesthetic. We have two offerings available to the interiors trade; the MINTA collection of British alpaca cushions and throws, and our bespoke woven design service where we create unique and personal designs for each client and produce them here in Scotland.

What do you hope to achieve at Scottish Interiors LDN? 

Our focus is to continue expanding the reach of our brand in both the UK and international markets. With London’s status as a global city, this is a great opportunity for us to meet new clients for our bespoke design service as well as stockists, agents and distributors for the MINTA range. Being able to initially meet people face to face is great as it enables us to show the quality and variety of what we do and get a personal sense of what they are looking for.

Who are your dream stockists for the Araminta Campbell brand?

We aim to continue working with speciality luxury brands and boutiques stocking the MINTA range, and hope to expand this to exclusive lines with brands such as Bamford with whom we are already in discussion.

With our bespoke design service, we have loved working with luxury hotel The Fife Arms and would be a dream to continue having designs we have created being used in such prestigious locations.

What tools and resources or mentors did you use to create your International Strategy?

When planning our international strategy we have found advice and export courses provided by Scottish Enterprise and Business Gateway really helpful, and have benefited from the insight of their industry experts. We have built upon this ourselves by attending trade shows and planning market visits to learn more about the specific markets we are targeting in our international plan.

What do you think the most important part in the creation of an International Strategy?

I would say that being targeted in your approach is vital, and knowing what it is your customers really value and look for in each individual market. This helps to streamline your efforts and make sure you are putting your products and services in front of the people that will appreciate them the most and be the most likely to become customers.

It is also important to have a handle on the logistical and financial implications of selling internationally – have systems in place before you begin taking orders!

What are three milestones in your business trajectory that have gotten you to this point?

1. Gaining recognition for our quality of design and service by winning large contracts such as the Fife Arms Hotel.

2. Being one of the Young Scottish Edge winners in 2017 – as well as being a great achievement, the award has helped fund the current redevelopment of our branding and new website.

3. Getting accepted onto Scottish Enterprises’ Growth pipeline has given us access to the support we needed to expand the brand internationally.

What is the USP of Araminta Campbell that you will pitch to buyers?

I think the personal service that we offer; working with each client on their project directly to create a design that means something to them, as well as our broad range of options for production - enabling them to get exactly what they want.

The Scottish production and provenance of our products, as well as the inspiration from the Scottish landscape I use in my designs.

The luxurious nature of our offerings, from the quality and exclusivity of a bespoke tweed to the softest undyed alpaca used in our MINTA cushions and throws.

What are you going to do to prepare for Scottish Interiors LDN?

We are currently developing new branding, imagery and marketing material to present at the show. To prepare for each meeting we will also research and approach clients to ensure we can make the best use of their time.

Visit aramintacampbell.co.uk and book a buyer appointment via the Araminta Campbell exhibitor profile.


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