Scottish Textile News
Fashion Foundry Director Alan Dibble helps creatives consider the value and expenses of their work.
The pricing strategy of your brand is vital for commercial success. It all starts with identifying your customer and market position. To create a commercially successful product, designers need to know who their customer is and understand their needs in order to deliver a relevant product and unique benefits:
Research who your customer is, look in depth at competitor brands in terms of retail costs, profile, where the product is made
Market position - Are you going to be volume based and operate with lower margins or high end/luxury and operate with lower volumes, higher margins?
Route to consumer - Is your product going to sell into specialist boutiques, high end department stores, galleries or only sell online via ecommerce or your own websites? Knowing where your product will sell will help you put together your pricing model
Retailers expect a higher margin as they have to cover the cost of rent, staff and marketing. Online retailers or selling directly can mean you can sell for less or realise more margin.
Price your product too low and you won’t make profit. Price it too high without justification of quality or uniqueness and you risk pricing your brand out of the market.
There are generally two ways to approach pricing your product. Both methods have merit but it is generally accepted that the Value Based Approach is best for a sustainable business model. However, it is a useful exercise to approach costing and pricing with both methods.
1. Value based approach
Identify your target customer and research ‘competitor’ brands to determine what the right price point, at retail, your product should be. Then, work backwards, so that the product cost can be determined. This will allow you to identify what your target product cost is. If you can’t make it for that then it is likely your business will not be sustainable.
RRP / Recommended Retail Price = £90
Wholesale cost = divide RRP by 2.4 to 3.2* = £30
*retail mark-up is typically between 2.4 to 3.2
Target cost price = divide wholesale by 2 = £15 i.e. if your product cost £15 to make then you should price your product for retail at approximately £90
2. Cost based approach
Many new designer brands take the cost-based approach to pricing. Product costs are calculated by adding the cost of materials, trims and labour, adding in a proportion to cover overheads such as rent, marketing costs and salaries then applying the desired margin.
Cost price = £10 (Total cost of materials, trim, labour and proportion of overhead) i.e. If your product costs £10 to make then you should retail for between £48 and £64
Wholesale cost = cost price x 2 = £20
RRP / Recommended Retail Price = wholesale cost x 2.4 to 3.2* = £48 to £64
Download this guide to learn more.
This resource originally appeared on the Cultural Enterprise Office website.
The Scottish Apprenticeship Awards celebrate the achievements of outstanding apprentices and employers around Scotland. Nominations are now being accepted for these prestigious awards, taking place this year at a ceremony on Thursday 16 November, at the Kelvingrove Art Gallery and Museum in Glasgow.
There are 10 categories including: Apprentice Ambassador of the Year, Apprentice of the Year at Foundation, Level 2, 3 and Level 4 and above, awards for micro, SME, large and public sector employers, plus those who are committed to diversity in the workplace.
Full details of the awards including how to apply are on apprenticeships.scot/awards
The deadline for receipt of nominations is noon on Wednesday 28 June.
PaisleyMake is offering a contemporary Makers’ Market, showcasing a variety of exceptional and innovative Scottish designers and makers. Featuring clothing, jewellery and interior design, you will be sure to discover something unique for summer.
PaisleyMake are currently accepting applications from businesses who want to exhibit their wares at PaisleyMake’s Makers’ Market alongside InCube* businesses. Whether you’re a fashion designer, a ceramist, an illustrator or a jeweller, they want to hear from you!
The Makers’ Market is free to participate in and will take place within Paisley Abbey from 1pm – 5pm on Saturday 1 July.
PaisleyMake first launched back in 2016 at Paisley Abbey, with a festival of design centred around the Paisley Pattern and discovering the collections at Paisley Museum and Art Galleries. PaisleyMake has since ventured to London Craft Week, sharing the inspiring untold story of Paisley and breathing new life into a community famed around the world for innovation in weaving, crafting and exporting luxury goods.
*InCube is based at 27 High Street, Paisley and is a brand new business concept designed to help new and early stage creative designers to start and grow their businesses in Renfrewshire. InCube offers a package of support including accommodation, masterclasses, workshops, mentoring, e-commerce and marketing expertise to individuals and fledgling businesses. As part of the same project InCube Shop in nearby Gilmour Street acts as a retail skills academy which allows the designers to test trade, get valuable customer feedback and sell their products with no commission costs. Part of Invest in Renfrewshire’s growth programme, InCube promotes and celebrates the towns creative and crafts heritage and aims to establish Renfrewshire as a springboard and hub for creative businesses.
Applications through this Google Form only. Limited Spaces Available.
Please email firstname.lastname@example.org if you have any queries.
Textiles Scotland, in partnership with Scottish Enterprise, are hosting a two-day buyer event on 18th and 19th September at brand new venue Scotland House in London. This event is the perfect opportunity for Scottish interior brands looking with an ambition to grow their international sales, and to expand their contacts in London, Europe, and the USA.
Our friends at Creative Scotland wish to support one emerging design business, creating work of high quality and looking to develop international markets, but with limited international experience. They are offering up to *£1,000 inc VAT for travel and accommodation to the successful applicant.
Further details can be found here, and please note that the deadline for applications is Friday 16th June. The successful applicant will be notified by Creative Scotland on 22nd June.
The i-on Breakthrough Awards celebrate the next generation of emerging talent from the best businesses in Central Belt Scotland.
Textiles Scotland members have been highlighted as excelling in their respective fields. Nu Blvck have been nominated for the Online Influencer Award, and Mairi Helena has made the Design Award shortlist.
Nu Blvck produce exclusive collections of fashion accessories created by emerging designers. Their transparent and innovative business model means demand before supply, allowing for more ethical trade. They strive to bring their artisan creators close to their customers by creating interesting conversations around inspirations and creative stories. Visit the Nu Blvck website and remember to vote for them to make the finals of the Online Influencer Award.
Image c/o Nu Blvck
Mairi Helena is an Edinburgh based designer producing high-end luxury home accessories for interiors and fashion. Her novel designs are created using influences from her photographic portfolio of Scotland, producing abstract surface pattern designs with a unique fine art feel. Think vibrant colours and a strong influence from local landscapes and wildlife. Check out Mairi's website here, and cast your vote to help her to reach the Design Award finals.
Image c/o Mairi Helena
Winners will be announced at the i-on Breakthrough Awards winners’ party at Mansfield Traquair, Edinburgh, on Wednesday 13 September 2017 and will appear in the October issue of the magazine and online.
There will be winners chosen for each category and they will each receive a marketing campaign in i-on, worth £2,000. There will also be one overall winner (from the category winners) who will receive a £15,000 marketing campaign with i-on to be used in 2018.
Find the voting form here to vote for your favourites.
In Lanarkshire Elizabeth Martin crafts elegantly modern womenswear from Hebridean Harris tweed and Ayrshire lace.
Last week, Textiles Scotland member Elizabeth gathered with hundreds more at Meet the Manufacturer, now the key sourcing event for information on British producers and brands.
The creation of former Burberry and M&S designer and buyer Kate Hills, Meet The Manufacturer was established in 2014 after realising how mass outsourcing overseas would lead to a permanent skills loss at home.
This year’s MTM features 200 exhibitors with special showcases for British wool, creative brands and brainstorming sessions on the critical issue of how to develop future generations of manufacturers.
“Use it or lose it” is Hills’ essential message.
“Making in the UK is cost-effective and sustainable,” she explains. “By buying authentic British goods you are keeping the skills alive. Everything was becoming so fragmented, it could so easily have all disappeared. But now makers, designers and buyers have a central point bringing them together. This event has grown four-fold and we plan to hold more smaller ones and roll them out nationwide.”
Elizabeth Martin, a descendant of single parent seamstresses who had to make do and mend so “always valued fabric”, switched from soft furnishings to fashion two years ago.
“My vision was to build a British brand and I’ve used my £70,000 savings to do it,” she says of her business Elizabeth Martin Tweed.
Sourcing, designing and making in Scotland both in her home studio and with a local factory, Martin draws on heritage textiles such as the hand-woven, fabulously rainbow-coloured Harris tweed.
Prices for her 25-piece, day-to-night, versatile range are mid-market and “for women who want individuality, sensuality and comfort. Our fabrics have provenance they appreciate that,” says Martin who acknowledges both the guidance she first had from retailer Liberty and the government support she has received to attend Far East trade missions and develop her website.
Overseas orders from north America and Europe are increasing with her Fiona swing coat (£379) and Florrie lace top with a pastel tweed trim (£125) emerging the bestsellers.
Turnover is now heading for £21,000 and she employs two with another five indirectly.
“MTM is the chance to connect with buyers and where I will start on my next goal, finding wholesalers for joint venture partnerships,” she adds.
The recession was definitely a catalyst for Martin, but others have been the referendum and Brexit. “So now’s the moment,” she says, “for British makers to shout from the rooftops.”
Please see original article via The Express here.
The mood at the fourth edition of UK fashion sourcing event Meet the Manufacturer was “cautiously optimistic” among manufacturers, brands, buyers and designers, as Brexit boosts interest in made in the UK products.
The two-day event on 25-26 May at The Old Truman Brewery in east London, showcased more than 150 British fashion, textiles and homeware brands.
Make It British founder Kate Hills said overall demand for UK-made products had noticeably soared, and she reported representation from “every” high street retailer, as well as museums and galleries, at the show.
“It is great to see everyone, from designers to buyers and manufacturers, having conversations on how they can collaborate.”
Those on the exhibition floor praised a surge in interest in manufacturing in the UK in the aftermath of the European Union referendum last June.
However, several exhibitors said this display of interest had not necessarily translated into high-volume sales, as buyer activity was curtailed by the ongoing uncertainty caused by Brexit and the fall in the value of sterling.
Rob Huson, joint managing director at premium outerwear company London Tradition, said: “There has been a lot of interest in UK products but, when discussion turns to prices, it becomes a different story. Retailers are looking more towards offshoring to save on costs and therefore compromise on products made in England. This has been very noticeable for autumn 17.”
This year’s show was expanded with a hall dedicated to brands, and attracted greater interest from start-ups and younger businesses.
Bhavik Master, director at knitwear company Jack Masters, said there was a “good variety” of buyers and brand owners in attendance: “There has been increasing interest in products that have been made in England, and a lot of focus on yarns in particular. There are a lot of young brands coming in that are looking to buy into the UK look.”
See original article on Drapers website.
Are you a textile company supplying high quality interior and lifestyle products? It's time to make your mark in London and beyond.
Textiles Scotland, in partnership with Scottish Enterprise, are hosting a two-day buyer event at brand new venue Scotland House in London. This event is the perfect opportunity for the Scottish interior brands looking with an ambition to grow their international sales, and to expand their contacts in London, Europe, and the USA.
The two-day event will consist of scheduled one-to-one buyer meetings and a static showcase display of selected Scottish companies, over the 18th and 19th September 2017. An evening drinks reception will be held on the 18th.
London is a key location for a great number of global interiors business, with over 70% of international interior hotel, commercial, and private projects being specified in London offices. London is a meeting place for the world's business leaders, and is consequently Scotland's most important trading market. Scotland's proximity to London means Scottish companies can take advantages of the city's status as a global gateway. Scotland House is centrally located in the heart of the city, enjoying a prominent position on the banks of the River Thames. This flexible business base will present Scottish businesses with new opportunities to build and enhance relationships with clients, partners, and connections.
Running concurrently with the Textiles Buyer event will be major trade show events including the London Design Festival, Decorex, and PAD. The timing of the Textiles Buyer event to coincide with these renowned events will ensure high traffic and global footfall to our Scottish offering.
Spaces are extremely limited for this opportunity, and interest is understandably high.
You must complete your application on the Scottish Enterprise website through this form by Friday 16th June to be in with a chance.
Come and join us at Scottish Interiors: LDN and make your business visible to London and beyond.
Lampshade / Photography: Kate Colin Design / Alasdair Smith
Glasgow Chamber of Commerce are offering Scottish businesses a chance to make connections in new markets and access international business opportunities. The Make It In Milan programme is seeking applications from Scottish businesses in Textiles, Clothing, Fabric Design and Production.
Glasgow Chamber of Commerce has begun to establish a number of partnerships with chambers in cities and regions around the world where there are opportunities for collaboration between member companies. To optimise the practical business benefits of these partnerships they have organised a series of visits to help Scottish businesses make connections in new markets and access international business opportunities. GCC want to ensure that businesses have access to international markets that meet their specific needs and aspirations and help them to establish commercial relationships which will result in profitable business growth.
The core feature of the Make it in Milan programme will be company to company meetings. These will be arranged through a business matching process conducted by the BCCI in partnership with the Confartigianato Bergamo. The meetings will align the priority prospects for businesses from both sides with the aim of finding common ground to identify opportunities for mutual commercial development. Additional guidance and support will be made available for each potential project in both countries as the business relationships develop.
In order to prepare for the programme businesses are asked to complete a Company Capability Statement and Profile Form which will be used to target the most appropriate potential partners to connect with throughout the visit.
The deadline for applications is Tuesday 16th May.
For more information please see GCC website.
#DesignUpScotland - a hashtag to help pull together the Scottish interiors community.
Edinburgh-based photographer and textile designer Mairi Helena has collaborated with fellow interiors blogger Fiona Cameron to develop a hashtag on Instagram to help bring together the thriving Scottish interiors scene.
Mairi says, "We both feel passionately about supporting Scottish interiors talent, whether emerging or established,and would like to introduce the tag #designupscotland to raise awareness of the best of Scottish interiors among our readers and followers."
Much like the ethos behind Textiles Scotland, Mairi and Fiona believe that together we can build a tag that unites the vibrant, dynamic interiors community in Scotland and showcases the best of the Scottish interiors scene.
If you are a designer, retailer, publisher, influencer or an interiors addict; living or working in Scotland, and your work or interests represent fresh, expressive, contemporary Scottish interiors then please tag your interiors posts #designupscotland.
This project aims to create an easy way of searching brands, retailers, interior stylists, interior bloggers, makers, designers within the country who all either create, write or produce Scottish interiors.
This tag will act as a directory of Scottish interiors brands, and also create opportunities for making real life connections and collaborations to help the interiors community thrive.
If you are a Scottish interiors brand and are interested in your brand or designs being featured on Around The Houses, they would love to hear from you. Take the opportunity to tell your story. How does your connection with Scotland influence your work? Get in touch with Mairi on email@example.com.
Find out more about #DesignUpScotland here.
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